The debate over whether expired domains have any ranking advantages with Google has been ongoing for some time. While Google’s Search Advocate John Mueller has recently answered the question in a Google SEO Office-hours hangout, many still believe that purchasing an expired domain can give you a ranking boost.
What is an Expired Domain?
An expired domain is a domain that has been previously registered and used, but has since expired and is now available for purchase. This is different from a parked domain, which is a domain that is not being used and is just sitting idle.
Do Expired Domains Have Any Ranking Advantages?
Google’s Search Advocate John Mueller has stated that there is no ranking advantage to using an expired domain. He also advises that reviving content on a parked domain would have to be done as if it was a new site, with no expectation of any kind of bonus.
However, many SEO experts disagree. They believe that expired domains can give you an edge over competitors as they already have an established web presence and authority. This means that if you purchase an expired domain and use it to create a website, it is more likely to rank higher than a new domain name.
Another advantage of expired domains is that they often have backlinks from other websites, which can help boost your SEO rankings. Backlinks are a key factor in SEO, and having backlinks from other sites can give you an edge over your competitors.
While Google has developed algorithms to resist manipulation, these algorithms are not perfect. So, it is possible that an expired domain could still provide a ranking boost, even though it is unlikely.
In conclusion, while Google’s Search Advocate John Mueller has stated that there is no ranking advantage to using an expired domain, many still believe that purchasing an expired domain can give you a ranking boost. It is important to remember that Google’s algorithms are not perfect, and there is still a chance that an expired domain could give you an edge. Ultimately, the decision of whether or not to purchase an expired domain is up to you.
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